by Margaret E Ward | Nov 7, 2025 | Brand journalism
When you think of retirement, what comes to mind? Popular stereotypes include: a gold watch and a party at age 65, playing golf, travelling and more time with the grandchildren. The reality is that, today, the over 65s are starting companies, running countries,...
by Margaret E Ward | Oct 30, 2025 | Brand journalism
What would a chief executive do when confronted with boxes of brightly-coloured plastic bricks, clay, markers, paper and Post-Its? How might their team respond to the question: “Want to play?” It is not a phrase you hear in most boardrooms or workplaces today, but...
by Margaret E Ward | Oct 23, 2025 | Brand journalism
When I worked on Wall Street in the early 1990s, there was a floor in our building dedicated to the “quants”. Nobody was allowed there without permission, so we imagined rows of silent men in darkened rooms with flickering screens reflecting off thick spectacles. In...
by Margaret E Ward | Oct 10, 2025 | Brand journalism
Culture isn’t a branding exercise; it’s about fixing what’s broken. For a strategy to work, leaders need to focus on the structures and behaviours that need to change. When senior managers treat company culture as a communications exercise, the chances of long-term...
by Margaret E Ward | Oct 3, 2025 | Brand journalism
Kids these days are so demanding … or are they? For the last number of years, employers have been struggling to understand how to work with and integrate younger adults, such as Gen Zs, or Zoomers, into the workplace. Millennials, born between 1981 to 1996,...
by Margaret E Ward | Sep 25, 2025 | Brand journalism
One of the late Robert Redford’s films, The Horse Whisperer, is a beautiful film about grief and overcoming loss after a tragic accident. Much of the story focuses on unspeakable pain and how finding your way to honestly connect with others can lessen the load....
