We’ve had 15 years of practice, but we are still writing very bad emails.
Watch out for those annoying salutations and cheesy sign-offs.
Don’t start your mails with the words ‘hi’, ‘hey’, ‘all’. You’ll raise hackles straight away.
Beware of cheesy sign-offs, too. Don’t pile on the pleasantries. Kind regards or best wishes are fine, but don’t use more than one sign-off. It’s overkill.

Dos and don’ts of writing effective emails

You’re half way there if you can write short, simple, jargon-free content. But make sure that you give the reader all the information they need. Don’t refer them to another site. And don’t ask for a ‘read’ receipt. People find that infuriating.
Let us know what sets your teeth on edge.
For the dos and don’ts of email, see the Financial Times

Brand journalism specialists in Dublin

If you need help to write emails, contact Clear Eye. We are the brand journalism specialists in Dublin.
We can review your emails and assess your tone of voice.
We provide content that is on message and engaging for your target audience.
Contact Margaret today to find out how our team can help you. Our experienced journalists can help transform your emails and your online content.