Social media can build your brand and spread your story, but only if you are use it aggressively. To succeed, you must learn to be bold – and to be sly, say Guy Kawasaki and Peg Fitzpatrick, the authors of The Art of Social Media: Power Tips for Power Users (Portfolio, 2014). So buckle your seat belt and start writing daring posts that begin, “How to rock…” “The ultimate…” and “Tips for busy…” For more irresistible crowd-pleasers, see