How do you pick the right social media posts for your business?
The question is not ‘how to post’ but ‘how-to-think post’? A lot of company content – tweets, posts, articles and infographics – don’t support a business goal, according to marketing strategist Joe Pulizzi.
Research from the Content Marketing Institute shows that only 38 per cent of marketers think their content is effective. The goal of any content strategy should be to build an audience.
For a step-by-step guide to writing with strategy and purpose, visit copy blogger.
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