Can a well-worded tweet really trigger a sale? Publisher Hachette has teamed up with Gumroad to use Twitter’s new ‘buy’ button to sell a limited number of titles, including astronaut Chris Hadfield’s book, You are Here. Musicians and charities have already used Twitter to sell and raise money. Can the brand be far behind?
https://www.nytimes.com/2014/12/09/business/hachette-to-experiment-with-selling-books-on-twitter.html?ref=media