by Margaret E Ward | Dec 20, 2013 | Insights
Ready to start marketing your new company, product, or brand? Great! But before you create your blog, draft content for your brand-spanking-new website, or tweet your first tweet, you’re going to need to define your “brand voice.” In a nutshell, this is the heart and...
by Margaret E Ward | Dec 11, 2013 | Insights
Is one female board member enough? In light of the recent appointment of Marjorie M. Scardino to the board of Twitter ,the first woman on the board, Vauhini Vara in New Yorker, asks if having a single female board member, 13% of the board, really addresses the...
by Margaret E Ward | Nov 21, 2013 | Insights
Do More Women on the Board Mean Better Results? Renuka Raysam in The New Yorker explores the question in particular reference to Germany, a country that has long resisted gender quotas in business. While there are conflicting studies about whether or not quotas have...
by Margaret E Ward | Nov 6, 2013 | Insights
How female entrepreneurs can get in the venture capital game The process by which venture capitalists evaluate opportunities is disciplined, systematic, and rigorous. But t is also social, cultural, and highly emotional and this is where biases can creep in. This is...
by Margaret E Ward | Oct 23, 2013 | Insights
Are women in tech not speaking up? A week from now the web summit will take place in Dublin, one of the biggest of its kind in the world. Yet of the 200 speakers lined up, only 26 of them are women. Organisers say they are uncomfortable with this ratio. Is it down to...
by Margaret E Ward | Oct 9, 2013 | Insights
Why are there still so few women in science? A new study undertaken at Yale University in 2012 shows that male scientists are viewed more favorably when applying for a job and are likely to earn more than their female counterparts with the same qualifications. Eileen...
