Points of view
Measure What Matters
4 ways to find your brand’s voice
Ready to start marketing your new company, product, or brand? Great! But before you create your blog, draft content for your brand-spanking-new website, or tweet your first tweet, you’re going to need to define your “brand voice.”
Is one female board member enough?
Is one female board member enough? In light of the recent appointment of Marjorie M. Scardino to the board of Twitter ,the first woman on the board, Vauhini Vara in New Yorker, asks if having a single female board member, 13% of the board, really addresses the...
Do More Women on the Board Mean Better Results?
Do More Women on the Board Mean Better Results? Renuka Raysam in The New Yorker explores the question in particular reference to Germany, a country that has long resisted gender quotas in business. While there are conflicting studies about whether or not quotas have...
How female entrepreneurs can get in the venture capital game
How female entrepreneurs can get in the venture capital game The process by which venture capitalists evaluate opportunities is disciplined, systematic, and rigorous. But t is also social, cultural, and highly emotional and this is where biases can creep in. This is...
Are women in tech not speaking up?
Are women in tech not speaking up? A week from now the web summit will take place in Dublin, one of the biggest of its kind in the world. Yet of the 200 speakers lined up, only 26 of them are women. Organisers say they are uncomfortable with this ratio. Is it down to...
Why are there still so few women in science?
Why are there still so few women in science? A new study undertaken at Yale University in 2012 shows that male scientists are viewed more favorably when applying for a job and are likely to earn more than their female counterparts with the same qualifications. Eileen...
Still outnumbered, women strive to tap into tech industry
Still outnumbered, women strive to tap into tech industry While women have made gains in other traditionally male-dominated fields, the glass ceiling in the tech world is proving particularly tough to break. Kate Humphrey of the Star Tribune explores why. Read More.
How to give a great media interview: 5 tips
How to give a great media interview: 5 tips With men outnumbering women on news and current affairs programmes by four to one, broadcasters are facing unprecedented pressure to feature more authoritative female voices. Women are also increasingly realising the many...
Why women prefer working together
Are women more attracted to cooperation than men? Do men demonstrate more overconfidence in their own abilities and distrust in their colleagues' aptitude? Yes, according to the research presented in this article in The Atlantic. However researchers also found that a...
Are you ready to Take The Lead?
Are you ready to Take The Lead? Have you heard of Take The Lead? It’s an American organisation that describes itself as “the new women’s movement”. Founded by two experienced businesswomen, Take The Lead “prepares, develops, inspires and propels women to take their...