Points of view
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2014 will be a breakout year for women entrepreneurs
2014 will be a breakout year for women entrepreneurs The percentage of angels investing in women-led business in the US is steadily rising, according to Forbes magazine. In research by Pitchbook, a venture-capital research firm, there was a 20% increase in this figure...
Why the world’s most valuable brands embrace women on boards
Interbrand’s 2013 list of the world’s most valuable brands showed large companies with a greater than average proportion of female board members outperform their peers with all male boards.
What’s the language of your brand?
Creating a unified ‘tone of voice’ across all channels of communication that speaks your target audience’s language is a way of making yourself heard above the market chatter.
4 ways to find your brand’s voice
Ready to start marketing your new company, product, or brand? Great! But before you create your blog, draft content for your brand-spanking-new website, or tweet your first tweet, you’re going to need to define your “brand voice.”
Is one female board member enough?
Is one female board member enough? In light of the recent appointment of Marjorie M. Scardino to the board of Twitter ,the first woman on the board, Vauhini Vara in New Yorker, asks if having a single female board member, 13% of the board, really addresses the...
Do More Women on the Board Mean Better Results?
Do More Women on the Board Mean Better Results? Renuka Raysam in The New Yorker explores the question in particular reference to Germany, a country that has long resisted gender quotas in business. While there are conflicting studies about whether or not quotas have...
How female entrepreneurs can get in the venture capital game
How female entrepreneurs can get in the venture capital game The process by which venture capitalists evaluate opportunities is disciplined, systematic, and rigorous. But t is also social, cultural, and highly emotional and this is where biases can creep in. This is...
Are women in tech not speaking up?
Are women in tech not speaking up? A week from now the web summit will take place in Dublin, one of the biggest of its kind in the world. Yet of the 200 speakers lined up, only 26 of them are women. Organisers say they are uncomfortable with this ratio. Is it down to...
Why are there still so few women in science?
Why are there still so few women in science? A new study undertaken at Yale University in 2012 shows that male scientists are viewed more favorably when applying for a job and are likely to earn more than their female counterparts with the same qualifications. Eileen...
Still outnumbered, women strive to tap into tech industry
Still outnumbered, women strive to tap into tech industry While women have made gains in other traditionally male-dominated fields, the glass ceiling in the tech world is proving particularly tough to break. Kate Humphrey of the Star Tribune explores why. Read More.