Points of view
Measure What Matters
Use plain English to avoid costly court cases
Use plain English if you want to stay out of court. Writing in clear plain English can save companies time and money by avoiding unnecessary legal costs. A new booklet has been launched by the Plain English Awards in Dublin to show how costly unclear communication...
Ho-ho-how to avoid conflict this Christmas
It’s nearly Christmas and people everywhere are preparing to spend the holidays with their families – including, in some cases, family members they profoundly disagree with.
This has been the year of Trump and Brexit and, all of a sudden, we are faced with the reality that we may see things very differently to even our closest loved ones.
What do you say to a gran who is thrilled Britain is finally saying feck off to the Europeans or a brother-in-law who can’t wait for Trump to put the feminists in their place?
Why good communication is the key to decision-making
If you want to persuade the decision-makers, you need to be able to structure your argument clearly and succinctly.
Celebrating diversity is an essential part of American Thanksgiving
Celebrating diversity is an essential part of American Thanksgiving
The profit killer: how poor communications are hitting your bottom line
When was the last time you did a thorough inventory of your business risks? Did it include a communications audit? Yes, you read that correctly. Do you know how effectively your employees, from the top down, write and present information? It is worth finding out...
Hillary and the feminine-leadership mystique
Sometimes satire is exactly the crowbar we need to get right inside the truth. We absolutely loved Sarah Cooper’s hilarious Nine Non-Threatening Leadership Strategies for Women, which went viral just over a month ago and which might be even more timely than ever, given what is happening in politics in the United States right now.
How to begin an email – and not put people off
Have you ever found yourself looking blankly at the computer screen, wondering how to begin an email? Yes, we have too because we know just how important that first impression can be. How you begin an email can make or break the relationship with your reader. You...
Is thought leadership important?
Is thought leadership important?
Thought leadership is having a moment, but what is it and is it important?
Winston Churchill can boost your bottom line
Winston Churchill can help your business to boost its profits. Yes, you read that right. The former UK prime minister Winston Churchill certainly made his mark during his lifetime and his advice to the British war cabinet in 1940 is still relevant today. He advised...
How to avoid the tiara trap
How to avoid the tiara trap Life begins at the end of your comfort zone. That’s media innovator Aine Kerr’s motto in life. Every time she finds herself getting too comfortable, she starts looking for a greater challenge. Then, she pushes herself beyond the boundaries,...