by ClearInk Manager | Jan 23, 2015 | Insights
Barbie has been an astronaut since 1965 but Lego, the world’s second-largest toymaker, waited until 2014 to launch female action figures. Is the brand suffering because its male-dominated corporate management team (19 men, two women) isn’t doing enough to understand...
by ClearInk Manager | Jan 20, 2015 | Insights
Beyoncé has joined Facebook COO Sheryl Sandberg’s campaign to ban the word bossy when talking about women in business. “I’m not bossy,” the singer says in the campaign video. “I’m the boss.” Read more on how language can hamper...
by ClearInk Manager | Jan 15, 2015 | Insights
If Infographics were an artist, they’d be Salvador DalÍ – the most interesting person at the cocktail party. If they were a band, they’d be the Beatles – capable of communicating sophisticated ideas to the masses. Get the idea? Infographics create massive hits and can...
by ClearInk Manager | Jan 13, 2015 | Insights
Words have the power to persuade and to woo potential clients – but you’ll be surprised to find out which ones are most likely to cast a spell. Watch this fascinating video from Business Insider to find out why the words ‘you’, ‘free’, ‘because’ and ‘instantly’ could...
by ClearInk Manager | Jan 9, 2015 | Insights
In an ideal world, customers love your brand so much that they tell everyone they know to use your product or service. For many years, marketing metrics have looked at influencers within a group and how they can get the brand message out to them. More recently, thanks...
by Margaret E Ward | Dec 11, 2014 | Insights
Lego ad from 1981 shows how ‘gendered’ toy marketing to girls has become The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to...
