Words have the power to persuade and to woo potential clients – but you’ll be surprised to find out which ones are most likely to cast a spell. Watch this fascinating video from Business Insider to find out why the words ‘you’, ‘free’, ‘because’ and ‘instantly’ could transform the way you do business.
https://www.businessinsider.com/most-persuasive-english-words-2014-9?IR=T