by Margaret E Ward | Oct 10, 2025 | Brand journalism
Culture isn’t a branding exercise; it’s about fixing what’s broken. For a strategy to work, leaders need to focus on the structures and behaviours that need to change. When senior managers treat company culture as a communications exercise, the chances of long-term...
by Margaret E Ward | Oct 3, 2025 | Brand journalism
Kids these days are so demanding … or are they? For the last number of years, employers have been struggling to understand how to work with and integrate younger adults, such as Gen Zs, or Zoomers, into the workplace. Millennials, born between 1981 to 1996,...
by Margaret E Ward | Sep 25, 2025 | Brand journalism
One of the late Robert Redford’s films, The Horse Whisperer, is a beautiful film about grief and overcoming loss after a tragic accident. Much of the story focuses on unspeakable pain and how finding your way to honestly connect with others can lessen the load....
by Margaret E Ward | Sep 19, 2025 | Brand journalism
Ruth* made the choice to be a solo parent when she was in her early 40s. She worked in a well-paid senior corporate role and, although she hadn’t found a life partner yet, she’d always known she wanted to be a mother. The decision to become a parent on her own,...
by Margaret E Ward | Sep 16, 2025 | Brand journalism
Uncle John was rumoured to be the one who reported my grandma to the authorities. It was autumn of the 1922 Civil War, and the Irish Free State believed anti-treaty “trigger-happy harpies” were a danger to the fledgling state. My grandmother Maggie, only 14, was...
by Margaret E Ward | Sep 5, 2025 | Brand journalism
Have you “girled” someone at work or in sports? This is when someone intentionally or unintentionally belittles, demeans or excludes someone using sexist language. Calling a woman “girl” or a man a “big girl’s blouse” may diminish their authority and imply they are...
