Points of view
Measure What Matters
Hillary and the feminine-leadership mystique
Sometimes satire is exactly the crowbar we need to get right inside the truth. We absolutely loved Sarah Cooper’s hilarious Nine Non-Threatening Leadership Strategies for Women, which went viral just over a month ago and which might be even more timely than ever, given what is happening in politics in the United States right now.
How to begin an email – and not put people off
Have you ever found yourself looking blankly at the computer screen, wondering how to begin an email? Yes, we have too because we know just how important that first impression can be. How you begin an email can make or break the relationship with your reader. You...
Is thought leadership important?
Is thought leadership important?
Thought leadership is having a moment, but what is it and is it important?
Winston Churchill can boost your bottom line
Winston Churchill can help your business to boost its profits. Yes, you read that right. The former UK prime minister Winston Churchill certainly made his mark during his lifetime and his advice to the British war cabinet in 1940 is still relevant today. He advised...
How to avoid the tiara trap
How to avoid the tiara trap Life begins at the end of your comfort zone. That’s media innovator Aine Kerr’s motto in life. Every time she finds herself getting too comfortable, she starts looking for a greater challenge. Then, she pushes herself beyond the boundaries,...
Content key to social selling
Have you been caught up in the buzz about social selling yet? It’s the hot new process that’s tipped to turn sales people into sales stars – and drive big profits for companies.
Say it in plain English
Let’s think outside the box for a moment and ask a rather obvious question – what has the box got to do with thinking? What does the expression – one of the most-hated phrases on a Forbes list of jargon – really mean anyway? If it means to be innovative or creative,...
Could the next Steve Jobs be a woman?
If the women of 1916 were around today, what would they think of us? This woman (pictured left) became the first postwoman in New York exactly 100 years ago. Closer to home, the Irish revolutionaries of that momentous year would surely have celebrated her achievement....
Why sound is so important in a visual age
Do the sounds you hear change the way you think? Tony Schwartz believed they did. "I have no interest in sound effects," advertising man and media theorist Schwartz once wrote. "I am solely interested in the effect of sound on people." Schwartz worked on what’s...
Why it’s okay to be a badass woman
Oscar winner Jennifer Lawrence has admitted that, until recently, she didn’t negotiate as powerfully as a man might because she was afraid of being seen as not “likeable". “I didn’t want to seem ‘difficult’ or ‘spoiled’,” she wrote in an essay for Lenny, Lena Dunham...