Points of view
Measure What Matters
Coca-Cola: the brand’s message in a bottle
The Irish inspiration for the one of the world's most famous ads Inspiration comes from the strangest places. Did you know that I’d Like to Buy the World a Coke was inspired by a stopover at Shannon airport? Over 40 years ago, Bill Backer, Coca-Cola’s advertising guru...
A strong brand will help you grow
Price and quality are not enough If you think branding is a fussy extra, think again. In today’s global market place, price and quality are no longer enough to ensure profit and sustain success. Branding has become the main way for companies to gain the attention of...
Stay tuned for more on women podcasters
Are women finding their digital voice? The most popular podcast in the world, Serial, a gripping true-crime show, is hosted by Sarah Koenig and co-produced by Julie Snyder. Newcomer to the download scene, science show Invisibilia, is fronted by Alix Spiegel and Lulu...
Women an endangered species in tech sector
Women are still an endangered species in the tech sector – but things could be starting to change.
What is brand tone of voice – and is it really important?
Brand tone of voice is the way you speak to customers in all of your verbal and written communications, says founder and CEO of Clear Eye Margaret E. Ward
Why women talk less in public
If you want to know why women talk less in public – and they do – let’s go right back to the first recorded example of a man telling a woman to ‘shut up’
How to bridge the gender gap
Dream bigger. That’s what women in the millennial workforce need to do to bridge the gender gap and land the top jobs.
How to make a great speech
Why did Martin Luther King win his audience over with his speeches?
Why brand journalism will boost your bottom line
So what has brand journalism got to do your bottom line? A lot, actually, if you know how to master it. However, most businesses don’t. According to digital marketer Ron Sela, the vast majority of companies write to attract a vast audience but ignore other aspects of...
Four traits of successful entrepreneurs
Four key traits of successful entrepreneurs