Points of view
Measure What Matters
How walking can boost your brand
Walking is good for your physical and mental health – but could it also make you more creative at work and boost your brand? Frédéric Gros thinks so. In his new book A Philosophy of Walking, he emphasises the importance of walking to everyone from Nietschze and...
Women are still not heard
Women are still not heard When it comes to rebalancing the scales of gender representation, things may be starting to change. However, Booker Prize-winning author Anne Enright says Ireland is still 20 years behind other European countries when it comes to women’s...
Down with jargon
Gobbledygook is bad for business. Long-winded, complex sentences will cost you money, time – and customers, a conference on plain English in Dublin heard last week. Plain English expert Dr Deborah Bosley has even suggested that the mortgage crisis in the US might not...
A victory for women broadcasters
But the war is far from won Is it time to throw our hats in the air to celebrate the success of women broadcasters in Ireland? Audiences for programmes presented by women are up. And new shows targeted at women are being launched. It’s tempting to think that women are...
Why tone of voice really matters
If you want to know why tone of voice really matters, consider this experience from Harriet Cummings. “The other day I emailed my husband at work to check in on what was for dinner. His response? ‘To ensure optimal nutrients, I'm going to prepare a ground Bos taurus...
Coca-Cola: the brand’s message in a bottle
The Irish inspiration for the one of the world's most famous ads Inspiration comes from the strangest places. Did you know that I’d Like to Buy the World a Coke was inspired by a stopover at Shannon airport? Over 40 years ago, Bill Backer, Coca-Cola’s advertising guru...
A strong brand will help you grow
Price and quality are not enough If you think branding is a fussy extra, think again. In today’s global market place, price and quality are no longer enough to ensure profit and sustain success. Branding has become the main way for companies to gain the attention of...
Stay tuned for more on women podcasters
Are women finding their digital voice? The most popular podcast in the world, Serial, a gripping true-crime show, is hosted by Sarah Koenig and co-produced by Julie Snyder. Newcomer to the download scene, science show Invisibilia, is fronted by Alix Spiegel and Lulu...
Women an endangered species in tech sector
Women are still an endangered species in the tech sector – but things could be starting to change.
What is brand tone of voice – and is it really important?
Brand tone of voice is the way you speak to customers in all of your verbal and written communications, says founder and CEO of Clear Eye Margaret E. Ward