Why it’s okay to be a badass woman

Oscar winner Jennifer Lawrence has admitted that, until recently, she didn’t negotiate as powerfully as a man might because she was afraid of being seen as not “likeable”. “I didn’t want to seem ‘difficult’ or ‘spoiled’,” she wrote in an essay for Lenny, Lena...
How walking can boost your brand

How walking can boost your brand

Walking is good for your physical and mental health – but could it also make you more creative at work and boost your brand? Frédéric Gros thinks so. In his new book A Philosophy of Walking, he emphasises the importance of walking to everyone from Nietschze and...

Women are still not heard

Women are still not heard When it comes to rebalancing the scales of gender representation, things may be starting to change. However, Booker Prize-winning author Anne Enright says Ireland is still 20 years behind other European countries when it comes to women’s...
Down with jargon

Down with jargon

Gobbledygook is bad for business. Long-winded, complex sentences will cost you money, time – and customers, a conference on plain English in Dublin heard last week. Plain English expert Dr Deborah Bosley has even suggested that the mortgage crisis in the US might not...

A victory for women broadcasters

But the war is far from won Is it time to throw our hats in the air to celebrate the success of women broadcasters in Ireland? Audiences for programmes presented by women are up. And new shows targeted at women are being launched. It’s tempting to think that women are...
Why tone of voice really matters

Why tone of voice really matters

If you want to know why tone of voice really matters, consider this experience from Harriet Cummings. “The other day I emailed my husband at work to check in on what was for dinner. His response? ‘To ensure optimal nutrients, I’m going to prepare a ground Bos...