by Margaret E Ward | Aug 11, 2015 | Insights
The Irish inspiration for the one of the world’s most famous ads Inspiration comes from the strangest places. Did you know that I’d Like to Buy the World a Coke was inspired by a stopover at Shannon airport? Over 40 years ago, Bill Backer, Coca-Cola’s...
by Margaret E Ward | Aug 6, 2015 | Insights
Price and quality are not enough If you think branding is a fussy extra, think again. In today’s global market place, price and quality are no longer enough to ensure profit and sustain success. Branding has become the main way for companies to gain the attention of...
by Margaret E Ward | Aug 5, 2015 | Insights
Are women finding their digital voice? The most popular podcast in the world, Serial, a gripping true-crime show, is hosted by Sarah Koenig and co-produced by Julie Snyder. Newcomer to the download scene, science show Invisibilia, is fronted by Alix Spiegel and Lulu...
by Margaret E Ward | Jun 19, 2015 | Insights
Women an endangered species in tech sector Women are still an endangered species in the tech sector – but things could be starting to change. On June 20, the Girls Hack Ireland Hackathon takes place in Dublin as part of the Inspire Fest 2015. The event aims to...
by Margaret E Ward | Jun 11, 2015 | Insights
Brand tone of voice is the way you speak to customers in all of your verbal and written communications, says founder and CEO of Clear Eye Margaret E. Ward. “It’s the phrases and words you choose to convey your messages and it’s your consistency in applying them to all...
by Margaret E Ward | Jun 4, 2015 | Insights
Why women talk less in public If you want to know why women talk less in public – and they do – let’s go right back to the first recorded example of a man telling a woman to ‘shut up’. At the very start of Western literature you’ll find an interesting (but...
