Points of view
Measure What Matters
Wow them with words
Words have the power to persuade and to woo potential clients – but you’ll be surprised to find out which ones are most likely to cast a spell. Watch this fascinating video from Business Insider to find out why the words ‘you’, ‘free’, ‘because’ and ‘instantly’ could...
Brand baby brand
In an ideal world, customers love your brand so much that they tell everyone they know to use your product or service. For many years, marketing metrics have looked at influencers within a group and how they can get the brand message out to them. More recently, thanks...
Lego ad from 1981 shows how ‘gendered’ toy marketing to girls has become
Lego ad from 1981 shows how ‘gendered’ toy marketing to girls has become https://www.womenyoushouldknow.net/little-girl-1981-lego-ad-grown-shes-got-something-say/
A real leader, and former Navy SEAL Commander, speak from the heart
Former US Navy SEAL commander gives the commencement speech of a lifetime and teaches us 10 lessons about what it really means to lead, to love and to live well. What starts here changes the world… https://www.youtube.com/watch?v=pxBQLFLei70
Warren Buffet asks women to stop holding themselves back
It’s time to stop the self-criticism and get out into the world ladies, according to the Oracle of Omaha https://www.businessinsider.com/warren-buffetts-advice-to-women-2013-5
Gender imbalance is a leadership problem, not a women’s problem
More and more companies are waking up to the fact that women’s talents need to be appreciated and cultivated by leaders. Avivah Wittenberg - Cox, CEO of 20-first, one of the world's leading gender consulting firms, took at look at the issue in the Harvard Business...
Eight billion to one – the odds that men make it to the top on merit alone
One of the world’s greatest investors – Warren Buffett – is bullish on women. He calculates that the chances that the men on the US Supreme Court made it there on merit alone – before admitting Sandra Day O’Connor – are 8 billion to one....
Cracking the glass ceiling more than just a numbers game at Irish accountancy firm
The Irish Times recently took a look at progression rates in the top four Irish accountancy firms and found that, despite the number of women entering the profession, very few make it to the top. Professional women with children keep their heads down and think their...
Women failing to be given a chance to dive into Irish boards
Women failing to be given a chance to dive into Irish boards Company boards in Ireland continue to lag behind their European counterparts when it comes to gender diversity according to recent research from Bloomberg. Fewer than one in five on boards are women and this...
Success for women has a cost says Dame Stephanie Shirley
Eighty-year-old British entrepreneur Stephanie ‘Steve” Shirley thinks young women today want to have it all but they’re not willing to pay the piece. Read what she thinks here and then let us know what you think....