by Margaret E Ward | May 11, 2015 | Insights
How to bridge the gender gap Want to know how to bridge the gender gap? Dream bigger. That’s what women in the millennial workforce need to do to bridge the gender gap and land the top jobs. A new report shows that women don’t aspire to the big jobs as much as men. It...
by Margaret E Ward | May 8, 2015 | Insights
The secret of a making great speech Martin Luther King had a dream – but he also knew the secret of making a great speech. He developed a spectacular speech-making formula that won his audience over. What was Martin Luther King’s secret? He spoke in short bursts...
by Margaret E Ward | May 5, 2015 | Insights
So what has brand journalism got to do your bottom line? A lot, actually, if you know how to master it. However, most businesses don’t. According to digital marketer Ron Sela, the vast majority of companies write to attract a vast audience but ignore other aspects of...
by Margaret E Ward | Mar 27, 2015 | Entrepreneurship blog, Insights
They are generalists, rather than specialists A Business Insider UK report defines the four traits of successful entrepreneurs. Firstly, they have a wide range of skills. As founders, they manage all the different aspects of a business. A Swiss German study in...
by Margaret E Ward | Mar 16, 2015 | Insights
Find your mojo to boost business If you ever wondered how your smartphone can help boost business, take note of this. A film that wowed audiences at the Sundance festival www.sundance.org was filmed on an iPhone 5s. An iPhone can do all the work Tangerine, an off-beat...
by Margaret E Ward | Feb 27, 2015 | Content Marketing, Insights
We’ve had 15 years of practice, but we are still writing very bad emails. Watch out for those annoying salutations and cheesy sign-offs. Don’t start your mails with the words ‘hi’, ‘hey’, ‘all’. You’ll raise hackles straight away. Beware of cheesy sign-offs, too....
