by Margaret E Ward | Mar 9, 2015 | Content Marketing
How to find your brand’s voice Brands that communicate successfully are successful brands. That’s according to Melissa Lafsky of content strategists Contently. But just how can you make your brand stand out? First of all, know what it is. Philosopher Alain...
by Margaret E Ward | Feb 27, 2015 | Content Marketing, Insights
We’ve had 15 years of practice, but we are still writing very bad emails. Watch out for those annoying salutations and cheesy sign-offs. Don’t start your mails with the words ‘hi’, ‘hey’, ‘all’. You’ll raise hackles straight away. Beware of cheesy sign-offs, too....
by ClearInk Manager | Feb 17, 2015 | Content Marketing, Insights
Do you want to see what brand actions captured the imagination in 2014? Here are the top ten creative brand expressions of last year. Many didn’t even air on TV, which shows the increasing supremacy of the web as a brand-building tool. Without a doubt, ‘#LikeAGirl’...
by Margaret E Ward | Feb 9, 2015 | Content Marketing, Insights
How do you pick the right social media posts for your business? The question is not ‘how to post’ but ‘how-to-think post’? A lot of company content – tweets, posts, articles and infographics – don’t support a business goal, according to marketing strategist Joe...
