Points of view

It’s hard enough to master the art of good communication in your native tongue, but the key to expanding abroad is to master the complex art of translation. Smartling, a cloud software company that helped GoPro launch online stores in six languages, says the trick to...

Social media can build your brand and spread your story, but only if you are use it aggressively. To succeed, you must learn to be bold – and to be sly, say Guy Kawasaki and Peg Fitzpatrick, the authors of The Art of Social Media: Power Tips for Power Users...

Barbie has been an astronaut since 1965 but Lego, the world’s second-largest toymaker, waited until 2014 to launch female action figures. Is the brand suffering because its male-dominated corporate management team (19 men, two women) isn’t doing enough to understand...

Beyoncé has joined Facebook COO Sheryl Sandberg’s campaign to ban the word bossy when talking about women in business. "I'm not bossy," the singer says in the campaign video. "I'm the boss." Read more on how language can hamper communication:...

If Infographics were an artist, they’d be Salvador DalÍ – the most interesting person at the cocktail party. If they were a band, they’d be the Beatles – capable of communicating sophisticated ideas to the masses. Get the idea? Infographics create massive hits and can...

Words have the power to persuade and to woo potential clients – but you’ll be surprised to find out which ones are most likely to cast a spell. Watch this fascinating video from Business Insider to find out why the words ‘you’, ‘free’, ‘because’ and ‘instantly’ could...