Points of view
Measure What Matters
Stay tuned for more on women podcasters
Are women finding their digital voice? The most popular podcast in the world, Serial, a gripping true-crime show, is hosted by Sarah Koenig and co-produced by Julie Snyder. Newcomer to the download scene, science show Invisibilia, is fronted by Alix Spiegel and Lulu...
Women an endangered species in tech sector
Women are still an endangered species in the tech sector – but things could be starting to change.
What is brand tone of voice – and is it really important?
Brand tone of voice is the way you speak to customers in all of your verbal and written communications, says founder and CEO of Clear Eye Margaret E. Ward
Why women talk less in public
If you want to know why women talk less in public – and they do – let’s go right back to the first recorded example of a man telling a woman to ‘shut up’
How to bridge the gender gap
Dream bigger. That’s what women in the millennial workforce need to do to bridge the gender gap and land the top jobs.
How to make a great speech
Why did Martin Luther King win his audience over with his speeches?
Why brand journalism will boost your bottom line
So what has brand journalism got to do your bottom line? A lot, actually, if you know how to master it. However, most businesses don’t. According to digital marketer Ron Sela, the vast majority of companies write to attract a vast audience but ignore other aspects of...
Four traits of successful entrepreneurs
Four key traits of successful entrepreneurs
Use mobile journalism to boost your business profile
Find your mojo to boost business If you ever wondered how your smartphone can help boost business, take note of this. A film that wowed audiences at the Sundance festival www.sundance.org was filmed on an iPhone 5s. An iPhone can do all the work Tangerine, an off-beat...
Find your business voice using brand journalism
How to find your brand's voice Brands that communicate successfully are successful brands. That's according to Melissa Lafsky of content strategists Contently. But just how can you make your brand stand out? First of all, know what it is. Philosopher Alain de Botton...