by ClearInk Manager | Feb 17, 2015 | Content Marketing, Insights
Do you want to see what brand actions captured the imagination in 2014? Here are the top ten creative brand expressions of last year. Many didn’t even air on TV, which shows the increasing supremacy of the web as a brand-building tool. Without a doubt, ‘#LikeAGirl’...
by ClearInk Manager | Feb 10, 2015 | Insights
If you feel like your brain is melting as you read the latest annual report, thought-leadership article or strategic tome then maybe it is? Business jargon has invaded our language and is corrupting even the most agile minds. Make it stop!...
by Margaret E Ward | Feb 9, 2015 | Content Marketing, Insights
How do you pick the right social media posts for your business? The question is not ‘how to post’ but ‘how-to-think post’? A lot of company content – tweets, posts, articles and infographics – don’t support a business goal, according to marketing strategist Joe...
by ClearInk Manager | Feb 5, 2015 | Insights
It’s hard enough to master the art of good communication in your native tongue, but the key to expanding abroad is to master the complex art of translation. Smartling, a cloud software company that helped GoPro launch online stores in six languages, says the trick to...
by ClearInk Manager | Feb 3, 2015 | Insights
Can a well-worded tweet really trigger a sale? Publisher Hachette has teamed up with Gumroad to use Twitter’s new ‘buy’ button to sell a limited number of titles, including astronaut Chris Hadfield’s book, You are Here. Musicians and charities have already used...
by ClearInk Manager | Jan 27, 2015 | Insights
Social media can build your brand and spread your story, but only if you are use it aggressively. To succeed, you must learn to be bold – and to be sly, say Guy Kawasaki and Peg Fitzpatrick, the authors of The Art of Social Media: Power Tips for Power Users...
