Points of view
Measure What Matters
Could the next Steve Jobs be a woman?
If the women of 1916 were around today, what would they think of us? This woman (pictured left) became the first postwoman in New York exactly 100 years ago. Closer to home, the Irish revolutionaries of that momentous year would surely have celebrated her achievement....
Why sound is so important in a visual age
Do the sounds you hear change the way you think? Tony Schwartz believed they did. "I have no interest in sound effects," advertising man and media theorist Schwartz once wrote. "I am solely interested in the effect of sound on people." Schwartz worked on what’s...
Why it’s okay to be a badass woman
Oscar winner Jennifer Lawrence has admitted that, until recently, she didn’t negotiate as powerfully as a man might because she was afraid of being seen as not “likeable". “I didn’t want to seem ‘difficult’ or ‘spoiled’,” she wrote in an essay for Lenny, Lena Dunham...
How walking can boost your brand
Walking is good for your physical and mental health – but could it also make you more creative at work and boost your brand? Frédéric Gros thinks so. In his new book A Philosophy of Walking, he emphasises the importance of walking to everyone from Nietschze and...
Women are still not heard
Women are still not heard When it comes to rebalancing the scales of gender representation, things may be starting to change. However, Booker Prize-winning author Anne Enright says Ireland is still 20 years behind other European countries when it comes to women’s...
Down with jargon
Gobbledygook is bad for business. Long-winded, complex sentences will cost you money, time – and customers, a conference on plain English in Dublin heard last week. Plain English expert Dr Deborah Bosley has even suggested that the mortgage crisis in the US might not...
A victory for women broadcasters
But the war is far from won Is it time to throw our hats in the air to celebrate the success of women broadcasters in Ireland? Audiences for programmes presented by women are up. And new shows targeted at women are being launched. It’s tempting to think that women are...
Why tone of voice really matters
If you want to know why tone of voice really matters, consider this experience from Harriet Cummings. “The other day I emailed my husband at work to check in on what was for dinner. His response? ‘To ensure optimal nutrients, I'm going to prepare a ground Bos taurus...
Coca-Cola: the brand’s message in a bottle
The Irish inspiration for the one of the world's most famous ads Inspiration comes from the strangest places. Did you know that I’d Like to Buy the World a Coke was inspired by a stopover at Shannon airport? Over 40 years ago, Bill Backer, Coca-Cola’s advertising guru...
A strong brand will help you grow
Price and quality are not enough If you think branding is a fussy extra, think again. In today’s global market place, price and quality are no longer enough to ensure profit and sustain success. Branding has become the main way for companies to gain the attention of...