Points of view
Measure What Matters
Why women talk less in public
If you want to know why women talk less in public – and they do – let’s go right back to the first recorded example of a man telling a woman to ‘shut up’
How to bridge the gender gap
Dream bigger. That’s what women in the millennial workforce need to do to bridge the gender gap and land the top jobs.
How to make a great speech
Why did Martin Luther King win his audience over with his speeches?
Why brand journalism will boost your bottom line
So what has brand journalism got to do your bottom line? A lot, actually, if you know how to master it. However, most businesses don’t. According to digital marketer Ron Sela, the vast majority of companies write to attract a vast audience but ignore other aspects of...
Four traits of successful entrepreneurs
Four key traits of successful entrepreneurs
Use mobile journalism to boost your business profile
Find your mojo to boost business If you ever wondered how your smartphone can help boost business, take note of this. A film that wowed audiences at the Sundance festival www.sundance.org was filmed on an iPhone 5s. An iPhone can do all the work Tangerine, an off-beat...
Find your business voice using brand journalism
How to find your brand's voice Brands that communicate successfully are successful brands. That's according to Melissa Lafsky of content strategists Contently. But just how can you make your brand stand out? First of all, know what it is. Philosopher Alain de Botton...
How to write effective emails
We’ve had 15 years of practice, but we are still writing very bad emails. Watch out for those annoying salutations and cheesy sign-offs. Don’t start your mails with the words ‘hi’, ‘hey’, ‘all’. You’ll raise hackles straight away. Beware of cheesy sign-offs, too....
How to use the web to build your brand
Do you want to see what brand actions captured the imagination in 2014? Here are the top ten creative brand expressions of last year. Many didn’t even air on TV, which shows the increasing supremacy of the web as a brand-building tool. Without a doubt, ‘#LikeAGirl’...
Brain bending words and phrases that make you stupid
If you feel like your brain is melting as you read the latest annual report, thought-leadership article or strategic tome then maybe it is? Business jargon has invaded our language and is corrupting even the most agile minds. Make it stop!...