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Is Lego’s girl problem a management issue?

by Margaret E Ward | Oct 8, 2014 | Insights | 0 comments

Lego girls, the toy-makers attempt to attract more girls to using their products, backfired in spectacular fashion. This year, they introduced female scientist action figures but is management doing enough to understand its customers?

 https://blogs.hbr.org/2014/09/legos-girl-problem-starts-with-management/

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